Boeing Blog
Wednesday, May 17th, 2006If you haven’t heard, Boeing has a blog. (The blog is old, the news isn’t. Not sure about the time diff there.)
The Chicago aerospace giant — no stranger to recent and well-publicized ethical and political scandals — is among a small but growing group of large non-tech companies such as Walt Disney (DIS ), General Motors (GM ), and McDonald’s (MCD ) that are embracing the power of blogging. That means Boeing has learned to cede some control and expose itself to stinging criticism in exchange for a potentially more constructive dialogue with the public, customers, and employees.
Why am I mentioning this? Well, design-wise, the Boeing blog is wholly unremarkable, and the content itelf is geared heavily toward aviation topics (duh!) — not exactly my bag. But, regardless of your level of blogging experience and area of expertise you can learn a lesson from Boeing marketing veep Randy Baseler on how to handle feedback with class and panache. Take a minute to read the entire entry; it might be dated, but it’s worth it.